14 Jan “Congratulations Mykonos, Congratulations Greece”
The award of Mykonos as the best European island, according to the Condé Nast Traveler magazine, was a strong note of optimism given the mission of Greece on 11/09/2010 in London at the International Tourism Fair “World Travel Market 2010”. The “Condé Nast Traveler Readers’ Choice Award” that Mykonos won in the category of “Best European Island” for the seventh consecutive year, delivered to the Minister of Culture and Tourism, Mr. George Nikitiadis by Executive Director of the magazine, Mr. John Hillock, at a special event at the GNTO stand in the exhibition, presence of the President of the ESO and the entire Greek shipping.
This view of the readers of the largest travel magazine the US and the world, has already been announced in the November issue of the magazine, showing that Mykonos surpassed once again the most competitive islands in the Mediterranean and Southern Europe in the category “Best European Island” — including Ibiza, Capri, Madeira and Mallorca – by completing the largest total score.
As a protagonist of this day in the excibition, Mykonos is not limited to the brief award ceremony, but in the context of organized participation, capitalized on the benefits of the prize, with publicity through interviews to radio stations (LGR) in London, social media ( facebook, twitter, etc.) and online TV channels in order to transmit the message at the same time the exhibition attendance.
In World Travel Market 2010, Mykonos presents the tourist product under the new strategy, marketing: The company of consultancies of the Municipality of Mykonos, MTC GROUP, staffing the booth, performs scheduled meetings, the presence of private island entrepreneurs, where all dimensions of the tourist product are analyzed, the “seal” of the quality of Condé Nast Traveler magazine and range of services. The presence of the Municipality in the exhibition, the first two days, is completely constructive with attracting interest travel agents and tour operations for the expansion of Mykonos in forms of tourism that have not been exploited completely yet, as nature tourism and youth tourism in abroad, and became even stronger with the tendering procedure of the draw of two five-day stays on the island.